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Tag: trends

Trend Watch – Design Inspirations From the Global Traveler

Trend Watch – Design Inspirations From the Global Traveler

[ad_1] Numerous interior design styles have gained popularity in the past. These include the country, art-deco, modern-contemporary, and minimalist styles, among many others. Owing to the relative advantages that they offer, we can safely assume that these will never go out of style. Recently, trends […]

Trend Watch – Design Inspirations From the Global Traveler

Trend Watch – Design Inspirations From the Global Traveler

[ad_1] Numerous interior design styles have gained popularity in the past. These include the country, art-deco, modern-contemporary, and minimalist styles, among many others. Owing to the relative advantages that they offer, we can safely assume that these will never go out of style. Recently, trends […]

Are Skinny Jeans a Vanishing Trend?

Are Skinny Jeans a Vanishing Trend?

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As the name suggests, skinny jeans were designed for people who wanted to show off their slim figure. Although they were first very appealing to women, this style quickly gained popularity among men, providing a very hip vibe. But in the recent years, we have seen a decline of this style. So, the real question is: are skinny jeans a vanishing trend or we should expect a new style revival soon?

Not so long ago, these jeans were the epic fashion trendsetter, both controversial and inspiring. We all know that they can be quite uncomfortable to wear, unless you are really slim (and even so, putting them on could be nightmarish), but many chose to sacrifice comfort over fashion. But the recent years have seen the revival and reinvention of vintage denim and associated styles (like mom jeans). This eclipsed jeans that were too constrictive and soon, the style began to slowly disappear.

Social media platforms and picture sharing websites were invaded by more freeing bottoms, while the number of skinny jeans and posts has drastically reduced. This all happened at the end of 2016 and the start of 2017. Those made us ask questions: It this jeans style dead? Are they a dying trend?

There are some things to consider before making any quick assumption. The first thing you should know is that some fashion designers and fashion icons were still promoting skinny jeans during the first half of 2017. But the main problem is on the streets: there are very few appearances of this constructive cut in public. So, the style may still have a kick or two as long as fashion and TV stars still rock in skinny jeans.

Many celeb fashion stylists, like Jordan Grossman and Rachel Wirkus, agree that skinny jeans are here to stay. They might not be the most popular fashion trend in this moment, but that does not mean that they were forgotten. And let’s face it: we are talking about a style that influenced the fashion scene for more than a decade. They were really flattering on women who fitted.

So, even if you think that the style is dead, you should not throw away your pair of skinny jeans. Just like good old vintage clothes, it may take several years until the trend revives. And you will most certainly look very cool wearing original vintage skinny jeans. For now, more body-conscious denim styles are a trend.

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App Development Trends in 2018

App Development Trends in 2018

[ad_1] 2017 was another great year for app development and mobile devices. The mobile apps are in the mainstream now and an enormous number of users is already relying on latest apps. What does the future of mobile app development hold this year? 2018 will […]

Giveaways – A New Trend in Marketing

Giveaways – A New Trend in Marketing

[ad_1] There are many ways in which you can create awareness for your company and brand in the market today. However, the most effective method is exhibiting at trade shows. Although it is not a new marketing technique research shows that many companies who have […]

10 Content Marketing Trends Everyone Is Talking About

10 Content Marketing Trends Everyone Is Talking About

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Every year seems to bring a new set of marketing trends, those “can’t miss” opportunities that scream out for attention. If we were to hop on every trends, we’d certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we’d be foolish not to recognize.

As we begin the last chapter of 2017, many companies are still working through the creation of a bona fide content marketing strategy. If that’s you, here are some hints: Native advertising continues to be the gateway drug to success, and mobile continues to be the flavor of every month.

That said, Smart Insights reports that content marketing is THE single most important technique for driving incremental sales in 2017. In an industry that’s all about experimentation, some key trends stand out.

Here are 10 content marketing trends that everyone is talking about.

1. Brands Will Continue to Invest in Original Content

Recently, it became public knowledge that tech giant Apple is planning to invest of $1 billion in original content. Though some gossip states that Apple is making this move to take on Netflix, we believe there’s more on Apple’s mind than video streaming. As competition in this space heats up, brands need to stay relevant. Valuable, original programming can help companies grow an audience and keep current customers satisfied.

Google is also purchasing original content from media companies and brands to fill in content gaps, while Facebook is investing huge amounts of capital on original video. Not to be outline, online shopping giant Amazon will perhaps be the largest investor of all. Though the consequences remain to be seen, one thing is for sure: content marketing is taking the spotlight.

2. Transparency Will Reign King (or Queen)

Consumers are becoming increasingly desensitized. We want — and often expect — companies to be transparent, authentic, and dedicated to giving back. After all is said and done, however, many consumers are reporting frustration with brand advertising, environmental claims, charitable contributions, and corporate support for various causes. Though such efforts have been successful for some brands, this type of promotion is increasingly being perceived as desperate or dishonest.

Moving forward, brands need to focus on transparency and disclosure to close this gap as much as possible. Enter: Influencer Marketing.

Yet, working with influencers can be sticky. The Federal Trade Commission continues to take measures to protect consumers from companies who aren’t transparent enough, including work with influencers. Take what happened with Machinima. In 2015, the FTC slapped Machinima, a YouTube gaming network, with a warning for not disclosing paid endorsements to YouTube influencers.

And this is far from the only instance. A quick Google search shows that a lack of disclosure and transparency have caused trouble for many brands. To build (and maintain) the trust of your audience, the next phase of influencer marketing and branded content needs to ensure that every piece of content created is transparent.

3. Content Marketing Budgets Will Continue to Increase

Across the globe, companies are spending huge amounts of money on content marketing. What serves as great news for content marketers also presents challenges for businesses with a limited staff. This is propelling the likelihood that companies turn to freelance writers and others who can produce content for a price.

4. Content Marketing Duties Continue to Overlap

Often, it’s difficult to determine exactly who is in charge of content within a company. Roles and duties shift within marketing departments and even in other areas of the business. PR and communications may have separate content creators, social media managers, and other writers that are not integrated with the official content team, leaving no one really in charge. Such disarray can lead to a very disjointed content strategy.

5. Internet of Things Will Take Content Off-Screen

Customers are no longer limited to the screen in the way that they view content. Although different content formats have long been available, the IoT has made it so content is interwoven into our lives in brand new ways. Consider how we current interact with technology, such as Apple’s Siri. When users speak, Siri responds with call-and-response content wherever and whenever they need it. Alexa, Amazon’s voice service, is becoming a digital doorway to content as well.

Many organizations already use Alexa to share content with their audience beyond a laptop, tablet, or cell phone screen. For example, the American Heart Association uses Alexa to provide details about performing CPR, including step-by-step information on how to perform the process in an emergency situation. This content is further embellished with information about warning signs of a stroke and heart attack.

With IoT, most content is becoming digital. Beacon-based proximity marketing, sensors, device pairing, and other features usher in the opportunity for marketers to invest in endless types of content interaction. This type of highly targeted content can help you reach your audience at the right place and at the right time.

6. Pre-Recorded Video is So… Yesterday

It isn’t exactly time to write the obituary for pre-recorded video, yet it is being overshadowed by live video. According to Buffer, 80 percent of marketing respondents to a 2016 survey want to create more video content, with 42 percent specifying live video as their preference.

While live video really exploded in 2017, we predict that it’ll become even more mainstream in 2018. According to Facebook, users spend three times more time watching live videos than videos that are pre-recorded. More, they comment 10 times as often during live videos. A Livestream survey confirmed this, with 80 percent of respondents indicating a preference for live video over reading a blog post. This presents modern-day marketing specialists with a unique chance to hop on the live video bandwagon before competitors do.

7. Blurred Lines

If you look at how content has changed over the past decade, you’ll notice that it has evolved outside of its original “container” of owned media. As social media expands, as well as the ways we interact with and engage audiences, the lines between owned, earned, and paid begin to blur so that they’re almost indiscernible from one another. Content can no longer be confined to these silos.

With the entire buyer’s journey in mind, the content shifts to take on the form of all three approaches. This underscores the importance of each form working seamlessly together to support a company’s growth strategy. That means you must adjust your internal and external teams to handle content development, deployment, and promotion.

8. Strategic Documentation

Ask a marketing specialist about the effectiveness of content marketing, and chances are he or she will be able to pinpoint what makes the cogs turn effectively. That’s because companies are becoming laser-focused on developing thoughtful content marketing strategies.

In 2015, only 32 percent of marketers had a documented content marketing strategy. The following year, this grew to 37 percent. This year, however, the number has ballooned to well over 40 percent. Our prediction for 2018, then, is that developing an effective, efficient strategy will be a job expectation.

To remain competitive in the upcoming year, what strategies will you include? You may want to consider more targeted content, expanded content, more efficient content creation, or other elements that will help you foster greater growth.

9. Interactive Visual Content

We all know that live video is engaging and responsive, yet there’s another type of visual content that allows you to craft an entirely different experience for your audience.

Virtual reality.

VR offers new opportunities for content marketing, as well as customer engagement. Shopify, for instance, has taken this to heart and developed a VR app that allows online shoppers to customize clothing from the comfort of home.

International Data Corporation reports that, based on sales and forecast models, revenue for augmented reality will grow from just over $5 billion in 2016 to more than $160 billion by 2020. Revenue forecasts from Digi-Capital are equally optimistic, reporting an estimated growth to $108 billion by 2021.

While the prospect of virtual reality may seem daunting, it will likely be worthwhile for anyone willing to give it a go. Forbes Global shows that up to 30 percent of consumer-facing brands will experiment with virtual reality marketing by the end of this year.

Keep in mind that it isn’t solely for consumer advertising and marketing, however. Consider what the Golden State Warriors did when they wanted to recruit Kevin Durant to the team roster. Using content marketing in VR, they immersed him in the “Warrior’s Experience,” thereby placing him courtside at Oracle Arena as well as in the thick of talks with coach Steve Kerr in the locker room.

10. Distribution, Distribution, Distribution

While most marketers recognize how instrumental content is for companies now, what still remains uncertain is the means of which content is distributed. And though there are countless other blogs, newsletters, and email campaigns out there, the sure way you’ll have your message heard above the rest is through optimum content distribution.

If you want the attention of the 2.789 billion active social media users, you need to adopt a strategic distribution plan. Smart brands are going to make investments in not only acquiring content, but in distributing it strategically through multi-channel approaches as 2018 unrolls.

Think out of the box for profitable rewards.

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Recent Trends in Hip Hop Fashion

Recent Trends in Hip Hop Fashion

[ad_1] Hip hop fashion has taken the world by storm. Since the 1970s until today, everyone continues to follow it, and even famous personalities such as Beyonce and Jay-Z are iconic in their hip hop fashion. Many personalities are such fans of hip hop fashion […]

Key Trends That Will Shape P&C Insurance Markets

Key Trends That Will Shape P&C Insurance Markets

[ad_1] Disrupting technologies, increasing competition and economic pressures makes P&C insurance to look beyond traditional strategies. A shift is going on in the P&C insurance sector. In this shift some will emerge as leaders, many falling behind, and another group may be wiped out from […]

Recent Trends in Hip Hop Fashion

Recent Trends in Hip Hop Fashion

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Hip hop fashion has taken the world by storm. Since the 1970s until today, everyone continues to follow it, and even famous personalities such as Beyonce and Jay-Z are iconic in their hip hop fashion.

Many personalities are such fans of hip hop fashion that they started their own clothing line. Many top names and brands in the fashion industry have collected hip hop culture as inspiration for their own clothing lines. Here are several popular ones which continue making a buzz in the fashion scene:

Sean John
Sean John Combs helped revolutionize hip hop fashion by incorporating his urban fashion sense. He made gold chains popular, as well as aviator-inspired suits. His clothing collection includes jeans, caps, shirts, socks, jackets, and also suits.

Akademiks
Denim with a street twist characterizes Akademiks, yet nowdays they offer a whole line of urban clothing. They have also opened up to women's wear, approved by Keyshia Cole. From jeans to tank tops, capris to jackets, Akademiks is considered to be a must for every hip hop fashion fanatic.

Apple Bottoms
Found by Nelly, this unique clothing line caters to women of all sizes, who would like to remain trendy! It especially focuses on plus-size women, allowing them to free themselves from the traditional prescribed clothing for women, encouraging them to feel and enjoy the natural curves that a woman's body has. Originally a denim collection, it has grown and accommodated clothing styles such as mini skirts, jackets, sweatsuits, and tops; all of which offer a customer a wide array of choices.

House of Dereon
Beyonce Knowles is another artist who created her own clothing line, featuring hip hop fashion. Aided by her sister Solange and mother Tina, they created a line which, like Nelly's, caters to women. The similarities do not end there; Knowles' clothing line also enhances the curves of a woman, from top to toe.

Phat Farm
No hip hop fan is unfamiliar with the Phat Farm brand. It started becoming becoming popular when famous hip hop artists wore Phat Farm in their music videos. What fan can resist following their favorite hip hop artists? Soon after, everyone hit the stores and started donning Phat Farm clothing, making it climb on top of the hip hop fashion world.

Rocawear
Jay-Z may be on top of the hip hop artists list, but he has also maintained his position as one of the top clothing line creators. Partnering with Damon Dash, Jay-Z created this urban clothing clothing label in 1995. Jay-Z, being the head of Roc-a-Fella Records, envisioned a clothing line which would fit in well in the world of hip hop fashion, hence the creation of a highly-successful Rocawear.

G Unit
Ever heard of 50 Cent? Who has not? G Unit Clothing Company was created by this superstar in 2003 when he teamed up with Mark Ecko, the head honcho of Ecko Unlimited. Today, G Unit is a best selling brand in hip hop fashion.

It is not difficult to see why famous artists have chosen to create their own clothing brand; being fans of hip hop, as well as being an artist of that genre, it is but natural for them to want to create a clothing line which will complement the culture. Also, as they have many fans, they know that their line will be endorsed by those who love their music and who idolize them.

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Latest Fashion Trends for Women in 2015

Latest Fashion Trends for Women in 2015

[ad_1] Preparing early on for spring and summer? It is never too late to be fashion-ready for the next several seasons. Here are some fashion basics that should be in your wardrobe. Go for the classics. A striped shirt should be working its way right […]